Bringing AI-Powered X Automation to Mobile
This project focused on designing a mobile experience for an AI-powered automation platform built for X, formerly Twitter. The product brings tools for lead generation, DM automation, AI-powered content, engagement, and account management into one ecosystem.
The goal was to translate the existing web experience into a mobile app that feels intuitive, focused, and easy to use on smaller screens while maintaining the platform's feature depth.
I worked closely with product managers and developers to understand the existing web experience and determine how its features could translate effectively to mobile. I redesigned key flows, introduced mobile-specific components, and adapted layouts across breakpoints to make the app easier to navigate and use on mobile screens.
key result & outcomes
Created a mobile-first experience that makes the platform’s core automation tools easier to access and manage on the go.
Adapted complex web workflows into simpler mobile interactions without losing key functionality.
Improved mobile usability and navigation across automation, content, engagement, and account management features.
Reduced drop-offs by an estimated 30% through clearer flows and more focused interactions.
Increased mobile feature adoption by an estimated 25%, giving users a more accessible way to engage with the app.
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